2017 National Convention – Elk Country Lifetime Achievement Award

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Bass Pro Shops founder Johnny Morris received the first-ever Elk Country Lifetime Achievement Award. In addition to creating one of North America’s most recognizable outdoor brands, Morris was also honored for his commitment to conservation and assisting RMEF’s mission. Below are some of his remarks.

Johnny Morris (left) and RMEF President/CEO David Allen

“There’s no doubt in my mind Cabela’s wouldn’t have happened, just like Bass Pro Shops wouldn’t have happened, if it weren’t for great conservation and wonderful organizations like the RMEF and all of you in this room. Just like you in this room, my son’s very proud and I’m very proud to be a member of RMEF. I don’t feel I deserve recognition any more than any other members or supporters that couldn’t be here and are members of this world-class organization or any other members or supporters that couldn’t be here tonight that wake up almost every day trying to drive this organization forward.

“I think all of us share something. We’re proud to do this together not because we have to but because we have a lot of pride and we have a lot of confidence that all of the –whether it’s dollars or effort– whatever we are putting into the RMEF is and has historically done a lot of good and it can do a tremendous amount of good for generations to come. Thank you very much. It’s an honor to be with you.”

-Johnny Morris
Bass Pro Shops Founder